Search Engine Market Share: Compare Your Analytics To ComScore's Data

Last updated:May 28, 2014

Why is there a discrepancy between comScore's search engine market share numbers and your analytics? We analyzed 100 million organic visits to find out.

What is Search Engine Market Share?

Why-comScore's-Search-Engine-Market-Share

Search engine market share is the measurement of how much traffic comes from each search engineSearch Engine
A search engine is a website through which users can search internet content.
Learn more on desktop, mobile, and tablet views. Google currently owns most of the market, but other search engines are beginning to see an increase in their market share.

Every month, comScore releases a US Search Engine RankingsRankings
Rankings in SEO refers to a website’s position in the search engine results page.
Learn more report. Consistently, this report shows Google with a lower search engine market share than what site owners see in their own analytics. Why is there a discrepancy? Which numbers are the right ones to base your marketing strategy on?

In this white paper, Conductor’s Director of Research Nathan Safran analyzes over 100 million organic search visits and investigates the discrepancy between search engine market share numbers that comScore and publishers report.

Download the white paper at right and find out why your analytics clash with comScore’s data.

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About the authors

Nathan Safran

Nathan was previously the Director of Research at Conductor and leads Conductor’s research and content team. Nathan is a monthly columnist at Search Engine Land and Search Engine Watch. Nathan’s research on digital marketing has been widely covered in both industry publications and mainstream media such as Techcrunch, Venture Beat and the Washington Post. Prior to joining Conductor, Nathan was an analyst at Forrester Research.