Seth Besmertnik

Seth Besmertnik is the co-founder and CEO of Conductor. In 2006, Seth began reshaping our approach to digital marketing and organic visibility, pioneering the world's first enterprise SEO platform. Under Seth's leadership, Conductor has strived to put people first and bring the best experience to its customers and employees.

In 2018, Conductor took a significant step forward by merging Conductor with WeWork, setting ambitious plans to leverage WeWork's platform and resources to scale their operations. Seth's unwavering dedication to Conductor led him to spearhead an employee buy-back at the end of 2019, forming Conductor's Founder Inc. This strategic move reclaimed the company's independence and empowered over 250 employees to become company co-founders, redefining our vision to establish Conductor as the world's leading organic marketing platform.

Under Seth's leadership, Conductor has achieved industry milestones, including earning $150M of Series A funding—the industry’s largest financing ever—in 2021, acquiring ContentKing—the only 24/7 real-time technical SEO platform—and Searchmetrics—the leading European SEO solution and Conductor’s third largest competitor—in 2022 and 2023 respectively, and being recognized as a Best Place to Work for over 10 years.

Incredibly passionate about his work, Seth often speaks at industry events and universities as an expert in customer-first marketing, people-first culture, and entrepreneurship. Watch his most recent keynotes to learn more about his philosophies, follow his thoughts on business on LinkedIn , or get to know him on a personal level via Instagram .