How Content Teams Use Conductor to Reach a Wider Audience
Conductor helps content teams maximize visibility by integrating SEO into every stage—research, production, and reporting. Identify high-value topics, optimize content with real-time guidance, and track performance to drive sustainable traffic.
Creating great content is no small feat—teams brainstorm, research, design, brand, edit, and optimize tirelessly. But after a brief burst of traffic from distribution efforts, it often fizzles out. Without constant promotion, it’s like shouting into the void.
Sound familiar? Short traffic spikes can’t sustain a winning strategy. On the other hand, if just a single piece of content ranks well in organic search, over time, it could drive exponentially more value than an entire year’s worth of new content.
Content teams are already crafting amazing content. They just need to ensure their audience actually finds it. And that’s where Conductor Intelligence comes in.
Content teams worldwide use Conductor Intelligence to enhance their daily activities. By baking SEO insights into critical stages of the content creation process, they’re able to maximize their visibility in organic search from the get-go and drive more relevant, sustainable traffic. Watch our video below or read on to learn how top content teams use Conductor Intelligence during:
- Content Research & Ideation to identify high-value topics
- Content Production to optimize content before publish
- Content Reporting to measure content’s organic impact
Identifying high-value topics with Conductor’s Explorer
Content Research & Ideation
Many content teams have clear ideas on general topics they need to cover throughout the year but are often less clear on how to approach each topic in a meaningful way to provide value to their audience. And that’s where keywordKeyword
A keyword is what users write into a search engine when they want to find something specific.
Learn more insights can make all the difference—because understanding how people are searching (which are essentially the questions being asked) points to which answers the content should provide.
Conductor’s Explorer feature acts as a portal to the largest global keyword index in the industry. This means content teams have access to invaluable data that helps them better understand their customers and uncover topics worth targeting.
Put in any topic and get instant insights about the size and characteristics of the audience searching for it—from both a search and social data perspective. Apply flexible filtering on an expansive list of related keywords to shed light on associated topics and customer preferences. And identify the audience’s top-of-mind questions with one click using Explorer’s “Question Keywords” and “People also ask” features.
These insights not only make it easier to hone the focus of a content piece but also provide assurance that the content produced will be truly relevant to readers.
Optimize before you publish with Conductor’s Writing Assistant
Content Production
Incorporating insights from organic search into the production phase ensures that the content aligns with audience needs and search intent from the start, saving time and avoiding costly rewrites. This proactive approach boosts the chances of ranking higher and resonating with readers right out of the gate.
Conductor’s Writing Assistant helps content teams do just that—optimize content as they’re drafting it—with real-time SEO guidance and AI-generated suggestions.
Put in the primary keyword(s) you’re targeting and—if working on an existing page—the URL. Guidance will be generated based on the search results that are already ranking best for those keywords. Start drafting content with in-line recommendations for how to approach and structure the content piece so that it has the best chance of ranking well for the target keywords.
Stuck on how to start? Built-in AI assistance can help generate well-crafted title tags and meta descriptions, and even produce an in-depth outline on how to structure the article and what information to provide.
The whole idea here is that content teams can ideate faster and publish with confidence knowing their content is already optimized.
Measure your organic impact with Conductor’s Pages
Content Reporting
Unless content teams are tracking the success of their content strategy, they can easily miss opportunities to optimize, scale, and prove the impact of their efforts on overall business growth.
With Conductor’s Pages Report, it’s easy to identify which content is resonating most with your audience and driving results in search—with analytics, search data and activity tracking in one view. By creating a dedicated “Page Group” to drill down to a subset of pages, you can instantly filter the report for your or your team’s efforts specifically. Use your custom view to analyze organic traffic, conversionConversion
Conversions are processes in online marketing that lead to a defined conclusion.
Learn more, and other performance trends at both the roll-up and individual page level. Add the data you want to see on a regular cadence to your own personal “workspace,” which you can schedule for automatic delivery to all relevant stakeholders.
Content teams can rely on these custom reports to better evaluate and refine their strategies and prove the value of the work they’re doing within their organization.
Not sure where to start?
If you haven’t already, check out the video at the top of this article to see these workflows in action.
And if you’re looking for step-by-step training to get the most out of these features, these short, video-based lessons offer more guidance for each. Login or start a free trial to view.
- Content Ideation: Keyword research for a topic with Explorer
- Content Production: Draft new and existing content with Writing Assistant
- Content Reporting: Create a workspace to track your content’s performance
Login to Conductor Intelligence to get started, or reach out to us if you need assistance with access. Not yet a customer? Start a free trial today.
