Free Tool: Assess Your Seasonal Search Ups and Downs

Last updated:Jun 20, 2024

Many search marketers mine for seasonality trends in site analytics but do not account for it in their market assessment process. Discover why seasonality in market assessment matters, learn several methods for exposing seasonality, and download a free worksheet that makes exposing seasonal search behavior a snap.

Google Adwords doesn’t tell you everything you need to know when you’re assessing market size to prepare for SEO implementation. The default view, for instance, doesn’t take into account the seasonal dips and spikes occurring in search volumeSearch Volume
Search volume refers to the number of search queries for a specific keyword in search engines such as Google.
Learn more over time. But our free guide and tool will help you expose keywordKeyword
A keyword is what users write into a search engine when they want to find something specific.
Learn more seasonality to inform SEO decision making and your market opportunity assessments. Not only will you be better positioned to fine-tune long-term SEO strategy, you can prioritize landing page modifications, content updates, and site optimization now with confidence.

Download your SEO seasonality guide and worksheet now.

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About the authors

Nathan Safran

Nathan was previously the Director of Research at Conductor and leads Conductor’s research and content team. Nathan is a monthly columnist at Search Engine Land and Search Engine Watch. Nathan’s research on digital marketing has been widely covered in both industry publications and mainstream media such as Techcrunch, Venture Beat and the Washington Post. Prior to joining Conductor, Nathan was an analyst at Forrester Research.