SEO Fundamentals articles

Broken links have a significant impact on SEO if you don’t fix them quickly. Learn to find and fix broken links in your content before traffic is impacted.

Learn more about the variety of result types provided by Google, the value of securing these SERP features, and how to target them through SEO.

Understanding Google's core algorithm is essential for all digital marketers. Here's a recap of every major Google update from 2010 to 2017.

Do you know you need to tackle local SEO, but are unsure of where to start? Here are 8 local seo tips to help you get in the local search game today.

For anyone trying to get to the top of the Google SERP, your ticket to the top is the Google Answer Box. Learn how to target and win them.

A tale as old as time. Marketers must make daily decisions about where they invest their resources and time. Where should you focus?

The update to Featured Snippet, also called the Answer Box, is wild. Its roll out was fast, furious, and there are mixed feelings on it.

Competitive research can prove tricky if you don't know who your competitors are. Follow our guide to find and identify direct and indirect competitors.

Think URLs have nothing to do with your rankings? It's more important than you think. Learn how to rank with these 10 SEO-friendly URL structure tips.

Better understand the importance of SEO in digital marketing, including the benefits of competing in organic search and why SEO should be a priority.

What is SEO keyword analysis? Understand the keyword research processes and the SEO solutions that will increase your site's traffic.

Is your link building strategy up-to-date and helping your pages rank on Google?

A detailed look into the best YouTube SEO practices to optimize your YouTube channel and create ranking videos that boost organic traffic.

Learn how to link internally like an SEO expert as well as what internal link issues to avoid.

Keyword research is fundamental to SEO. Learn how to leverage it to create the best content possible.

Find out how data can help you get the necessary buy-in from executives, and how it can also fuel your organic marketing and SEO journey.

Google updates will keep on coming. Learn the best ways to respond to and prepare for any update Google throws your way.

Learn the importance of semantically related keywords in SEO!

Signal to search engines what content you want them to crawl, index and rank.

Make sure browsers and search engines behave the way you want them to.

Learn what a 404 error is, and what role it plays in SEO

Learn what SEO is, and how it works.

Great content is only impactful if people can find it. Learn what it takes to improve your SEO rankings for high-value keywords and win the top spot on SERPs.

Choose the right redirect to safe guard your rankings.

Leverage PDF SEO to improve your SEO performance.

Leverage the most important on-page ranking factor for Google.

Create URLs that both visitors and search engines love.

Provide both visitors and search engines with a solid User Experience.

Improve your rankings by telling search engines how to crawl your website.

Master the concepts of Authority and Trust to increase your rankings.

Take control of the indexing process with our proven 13-step guide.

Make sure your snippet wins the click in the SERPs.

Discover how on-page SEO impacts site success. From content to technical optimization, explore key factors and tools to improve your traffic and visibility.