Conductor & Acquia Announce Strategic Partnership

The partnership will focus on integrating AI SEO intelligence from Conductor’s leading organic marketing platform within Acquia’s Digital Experience Platform (DXP) and Drupal CMS.

Change happens fast. Generative AI was introduced to the world and disrupted many aspects of marketing, raising the bar for SEO and content marketing teams. While change can be challenging, it often unlocks opportunities to grow, evolve, and create exponential value.

At Conductor, our goal is to continuously innovate and provide customers with the best solutions ahead of the pace of change. Today, we’re excited to announce a new strategic partnership between Conductor and Acquia, the leader in digital experience technology.

With this partnership, AI-powered SEO intelligence from Conductor’s website optimization and intelligence platform is integrated within Acquia’s Open Digital Experience Platform (DXP) to help brands maximize the traffic-driving potential of their website in the place where they create and optimize digital experiences. Read on to learn more about this groundbreaking partnership.

Acquia + Conductor = A powerful combination for content teams

Content teams have a lot on their plate. From keyword research to copywriting to website implementation, the content workflow spans many tools and leverages a diverse set of insights. Plan, write, execute—repeat.

As a marketer, you strive to ensure your content is optimized to show up at the top of the search results, drive the most traffic, and convert. Developing strong content requires leveraging SEO insights and content intelligence, while publishing and managing that content depends on access to a robust content management system (CMS). This has always meant jumping from one platform to another to get the right data, building a cohesive strategy, and then implementing it.

Our strategic partnership with Acquia empowers content teams with a unified workflow across SEO and content management. Bringing SEO insights and AI-powered content recommendations from Conductor directly into Acquia’s Open DXP, marketers now have the intelligence they need to find opportunities to outrank competitors, ensure their content gets found in search engines, and create, optimize, and manage content all from one central technology in an end-to-end workflow.

With this partnership, we're enabling enterprise marketing teams with AI-powered SEO insights directly in the place where they create and manage digital experiences to help them capitalize on search opportunities and maximize the value of their digital content.

Powered by the same data and intelligence behind our most-loved features like Content Guidance and Writing Assistant, the integration brings powerful keyword insights, audience insight, and competitive benchmarks into Acquia and helps marketers build, manage, and execute high-performing digital experiences.

Conductor is live in Drupal CMS

The integrated experience is now available to all Conductor customers that use Drupal CMS. If that’s you, activate your integration today to see it for yourself. For everyone else, let’s walk through how this will revolutionize your content process.

When you have a lot of website contributors, it can be difficult to keep everyone focused on the right priorities and following SEO best practices. With helpful guidance on-demand within Drupal, you can engage all your content writers with the intelligence they need right from the CMS they already work in each day. Every piece of content your team touches – no matter their SEO expertise – will be set up to drive the most visibility on the SERP and designed to deliver the richest digital experiences for your customers.

Ready to start a project? Whether creating new content or optimizing an existing page, Conductor ensures you’re targeting the most valuable keywords. In the Conductor module, sitting right beside the text editor interface, just enter your intended topic in the search bar and click “Get guidance”. In seconds, you’ll receive a list of related keywords that have a higher search volume than the term you entered that you may want to try and rank for instead.

Once you’ve narrowed in on an opportunity, Conductor then automates your topic research, competitive analysis, and content briefing processes by instantly researching the 15 top-ranking pages on the SERP for that term. Avoid the time-consuming process of manually researching competitor content as Conductor automatically generates a prioritized list of body copy suggestions, organized by semantic relevance to your target topic, which the top ranking pages are currently leveraging throughout their copy. Receive a head-to-head analysis of how many times you’ve used these terms in your drafted copy and how that compares to your SERP competitors. Plus, learn the exact content length, readability level, and H1-H3 patterns your page should achieve to claim a top spot.

And to make sure the page is ready to capture this opportunity, every writer can access an on-demand content score directly within Drupal. Conductor’s engine assesses how comprehensively the drafted copy addresses the target topic with three dimensions – keyword coverage, sentence structure, and repetitions. Through this intuitive scoring model, contributors can understand whether content is likely to perform in search without needing to understand all the intricacies of SEO.

Higher search visibility and stronger traffic numbers are great, but you also need to ensure your digital experience will solve audience needs, build relationships, and drive conversions. For the topic you’ve entered in Drupal, Conductor instantly collects the People Also Ask Results and, with the help of AI, analyzes how well your copy answers what your visitors are looking for. Whether your content is set up to resonate or misses the mark, your writers will quickly learn why and get prescriptive recommendations for how to improve the copy.

Why Acquia?

As the world’s only Open Digital Experience Platform (DXP), Acquia continues to lead the market with the most comprehensive solution for digital experience optimization. At Conductor, we’re excited to be a driving force behind bringing this vision to life for enterprise marketing teams around the globe.

Acquia is an inspiring company that has a long history of delivering incredible results for their customers. We look forward to collaborating with their team to redefine how our products help brands deliver exceptional customer-first experiences.

Conductor’s partnership with Acquia marks another milestone in our journey to continue delivering best-of-breed solutions for our customers. In 2022, Conductor acquired the only real-time website monitoring solution, ContentKing, and earlier this year, we acquired one of our largest competitors, Searchmetrics, to expand our industry-leading R&D organization and set a new bar in our industry.

Our strategic partnership with Acquia continues to accelerate our mission of empowering brands to create marketing that helps people and provides the absolute best solutions to customers.

Maximize the potential of your website with Conductor and Acquia

We’re excited to embark on this journey with Acquia as we help businesses create meaningful digital experiences that captivate audiences and drive results. Stay tuned as we continue to launch new content innovations for our customers in the months ahead.