New in Conductor: Next-Gen Keyword Reporting & More AIO Insights

Achieve your website’s potential with refreshed reporting powered by unified data, new ways to boost AIO visibility, and much more.

Question for you: how do you track website performance? How often do you dive into your data? According to our 2025 State of SEO Report, 60% of respondents said they had a siloed, inconsistent, or complete lack of reporting process. In an increasingly competitive search market, fractured reporting won’t get the job done. You need a steady pipeline of fresh insights within efficient workflows, so you can find opportunities, tackle them, and then prove your results.

That’s why we're excited to announce our latest platform enhancements. From our advanced keyword reports to smarter project tracking in Writing Assistant, Conductor gives you and your team the tools it needs to stay one step ahead.

Introducing a new era of keyword tracking

Get complete search and visibility insights for your most important terms faster with the next generation of Keywords and Keyword Details. Start things off in the Keywords report, which delivers a convenient overview of all your tracked terms in one place. Monitor visibility trends or review seasonality patterns - whether you want to focus on just one keyword group or find patterns across every keyword, and every domain, simultaneously. From there, easily comb through your terms with enhanced navigation options. Filter each column of data directly and with advanced logic, including “contains” and “is not” rule sets, to surface specific opportunities in seconds.

When you’ve found a term to dig into, our refreshed Keyword Details report uncovers all the contexts of the search engine result page (SERP) you’ll need to claim the top positions. See the top 100 SERP results for each term alongside graphs showing the peaks and valleys in search demand and your ranking page's position over time compared to competitors. Plus, if you need to start tracking a new term that’s in our index, you’ll get up to 2 years of historical data instantly to set you up with valuable context so you can hit the ground running.

We’re not done yet. We’ve also automated your most manual, time-consuming processes. With preset views designed around our customers’ most popular workflows, our engine instantly filters, sorts, and configures your data for you to deliver insights on cannibalization, keyword wins and losses, and rank opportunities. Want something custom? Build your own view using any combination of column filters and sorting, and save it so it’s repeatable with one click.

Improve collaboration with assignee and status fields

Content creation and optimization are challenging enough, but issues like missing deadlines, duplicate work, and unclear project responsibilities can make them nearly impossible. We’re preventing collaboration breakdowns with the new Status and Assignee fields in Writing Assistant.

Once you open Writing Assistant, follow your project progress effortlessly with clear status markers—from "To Do" and "In Progress" to "In Review," "Approved," and "Published"—giving everyone instant visibility into where things stand. From there, assign any piece of content to a team member and they’ll instantly get notified. Use these fields to filter down the list of projects, so you can track how much content is assigned to each contributor or see how many are in each stage of your content process.

And once projects are assigned, your team will enjoy two new tools to get content ready for publishing. Highlight any text within the Writing Assistant text editor to shorten and refine it with AI. With advanced prompt engineering built into our content engine, the summarized text you receive will stay aligned with the original content’s style and goals. When you’re ready to publish, you can copy the raw HTML and paste it directly into your CMS to preserve your formatting and save time.

Leverage AI Overview insights to maximize your SERP visibility

The rise of AI Overviews (AIO) in search results means marketers are faced with both a challenge and an opportunity. AIO results have the power to keep attention at the top of the SERP, pulling traffic and engagement away from your content that appears lower on the page. But if your content is referenced within AIO, it could be a huge boost to your visibility.

AIO insights are now infused throughout Conductor Intelligence to help you monitor AIO appearances and find opportunities to drive new traffic through these valuable results. View fluctuations in owned AI Overview results over time for any domain you’re researching in Explorer to understand the evolving impact of AIO in your industry. If you're analyzing your visibility against competitors in Market Share, you can filter your analysis to only include keywords where an AIO result generates.

In our refreshed keyword reporting, see which of your most important terms have AIOs and determine whether it’s your brand or a competitor that’s getting referenced. From there you can begin researching how to optimize your content to ensure you keep or claim the reference – and enjoy the boost that comes with it.

Outrank competitors with a stronger backlink foundation

Through Conductor’s Marketplace, customers can tap our team of experts for help with all kinds of website projects and tasks - from keyword research to technical issue analysis. And we’re constantly introducing new offerings to provide even more productivity boosts, taking on time-consuming work you might not have the resources for otherwise. The latest addition ensures your content’s setup to maximize visibility and get the results you’re hoping for.

Understand your current authority and where to improve with the new Competitive Backlink Gap Report. Now in Marketplace, request this service and our experts will compare your backlink profile against your top three competitors, revealing exactly where you're falling behind. We’ll also give you recommendations on which opportunities you should prioritize and show any issues you have with existing backlinks. Use this guidance to build a targeted strategy that strengthens your SEO foundation.

Maximize platform adoption with the refreshed Knowledge Base

Training team members on new technology can be a major headache. Hours are spent searching through documentation, piecing together materials, and fielding the same questions repeatedly. Without a clear learning path, it’s easy for new users to feel overwhelmed, leading to delayed platform adoption and slower time-to-value for your SEO initiatives.

Introducing our refreshed Knowledge Base , featuring a streamlined home screen and comprehensive new user guides. The new starting page cuts through the clutter, prominently featuring what users need most: a powerful search bar and clear guidance for newcomers. This includes two New User Guides, available for both Conductor Intelligence and Conductor Website Monitoring, designed to get you up to speed and confidently realizing each product’s full potential. These paths walk new users through their first steps, from account setup to workflow training and best practices.

Plus, it’s now even easier to share specific parts of our Knowledge Base content. Use the table of contents to jump to any section of an article or share that section link with team members to focus their learning.

Streamline user management with enhanced controls

As organizations scale their SEO operations, keeping track of platform access and user activity becomes increasingly complex. Admins often find themselves manually tracking login patterns, maintaining separate spreadsheets of user permissions, and struggling to ensure proper platform adoption across growing teams. This not only wastes valuable time but also creates potential security and compliance risks.

The latest enhancements to the User Management page make it easy to see who's actively using the platform at a glance and which accounts they can access. Admins can spot inactive users quickly with the Last Login column to find opportunities to re-engage users and improve adoption rates. And quickly perform user access audits, verifying team members have the appropriate permissions, with the new Account Access column. When you’re ready to report this information to other teams, just export all this valuable user activity and login data as an XLSX file.

Scale your page tracking with expanded group limits

Managing SEO for large websites often means keeping track of thousands of pages, spanning different categories, campaigns, content types, and audience intents. Whether you're comparing results by campaign, product category, or market, Conductor Intelligence dynamically organizes all your content in any way you choose.

Build rule-based page groups around any content parameters, even stacking dozens of rules together, and our engine will bring in up to 10,00 pages - up from 1,000. Every page group is fully dynamic, so they’ll instantly update as pages meet or no longer meet the underlying criteria. Once groups are set up, measure them head to head within the Page Groups report. Compare groups using metrics from your preferred analytics - like sessions, conversion rates, or custom metrics you’ve set up - so every team has valuable performance context.

Stay ahead of competitors with Conductor's comprehensive data

As search continues to transform, your ability to adapt and capitalize on new opportunities depends on having the right solutions and insights at your fingertips. These platform enhancements reflect our commitment to providing you with more powerful, efficient ways to drive search performance. Whether you're analyzing AI Overview impacts, strengthening your backlink strategy, or scaling your page-tracking capabilities, Conductor is evolving to meet your needs.

Want to see more of this month’s releases in action? Check out the December Release video below.