Boost Your Brand’s Visibility with Conductor’s New Keyword Reporting

Experience more complete ranking insights in faster and more flexible workflows - all powered by Conductor's next-generation data foundation.

Search has changed more in the last 12 months than the last 12 years combined. Generative AI is at the center, bringing increased demand, shifting user behaviors, and more competition to win clicks and engagement than ever before. According to our 2024 State of SEO Report, teams are feeling the pressure to perform, with 71% of respondents believing Google’s AI Overviews would result in some type of disruption to their SEO strategies. As things change, teams face unprecedented challenges but also exciting opportunities to expand their presence.

To thrive in the era of AI, data is your greatest currency. It’s critical to harness as many signals, as quickly as possible, on what audiences want and whether your content reaches them. For large teams, though, scale becomes their kryptonite. The more data you have the more complicated the analysis, especially when your technology doesn’t do it for you. So more often than not, it just never happens at all. But building a strategy with just data fragments means you can’t see how the pieces fit together, and you’ll leave valuable opportunities to slip through the cracks.

That’s where Conductor comes in.

Introducing the next generation of keyword tracking

Over the past three years, we’ve re-built our data infrastructure from the ground up to solve the challenges that still hold competitors back - scale and speed. It securely weaves our data, data from our best-in-class partners, and your own, and then standardizes it all so it’s ready to use. And it does this all incredibly fast to ensure fresh data. Today, we’re releasing two new features powered by it.

Conductor’s reimagined Keywords and Keyword Details reports deliver the market’s most complete search and audience intelligence, faster, in quick and easy workflows. Get visibility into your brand’s global search performance and instantly surface valuable insights that will help your content climb the SERP rankings and into the top spots.

Read on to learn how these new capabilities give you a more complete understanding of opportunities and threats while getting more team members contributing to your website goals.

Built to effortlessly handle data at any scale

It’s not easy managing a global strategy. With so many brands, competitors, and domains, you need a way to stay on top of it all. From one unified view in our Keywords report, you can analyze all your tracked keywords simultaneously - for one keyword group or across dozens of domains - and see search demand, rank position, and ranking pages.

Ready to dig in? Click a keyword and find all top 100 SERP results on-demand for a complete view of who you’re competing against and how the landscape has evolved over time. Plus see seasonality patterns so you can build your content calendar to drive the strongest ROI.

More complete and reliable insights, delivered faster

Search strategies, like toddlers, don’t sit still. Every week brings new campaigns with new audiences and keywords to track. To help you hit the ground running, Conductor instantly gives you up to 2 years of historical data the moment you start tracking a term in our collection index. Instead of operating in the dark, you’ll have search demand and competitive insights to create a well-informed strategy.

Increasing visibility also requires updated insights, so you can quickly adapt as rank positions change. Our new reporting pipeline is the fastest we’ve ever built, collecting and delivering information sooner to keep your strategy sharp.

You can now monitor trends as they develop for ongoing time periods, like how your visibility is changing for the current week, rather than waiting for the data to publish at the end of the time period. And when you make configuration changes, like setting a new preferred URL for a keyword, you’ll instantly see whether it’s your highest ranking page.

Explore your data in new ways

Many teams have a hand in your website’s success - Content, SEO, Digital Product, Demand Generation - and they all need to find information as quickly as possible. The Keywords report now logically organizes information by use case, with trended insights in one tab and keyword-level data in the other, so any team member knows where to go from their first log-in.

And from there, easily navigate with new filtering and sorting options. Search for specific terms with advanced logic, like “contains” and “any of” rules, or filter by result type like AI Overviews. You can even stack column filters together - keywords containing “winter” with over 10K MSV - to locate specific types of opportunities.

Automate your most time-consuming workflows

Managing large keyword sets shouldn’t have to mean endless sorting and filtering. Conductor’s preset views, built for our customers’ most common goals like finding cannibalization and rank position losses, can automate your workflows in a single click. Choose any relevant view and our engine instantly filters and sorts all the data for you to surface insights.

Want something tailored? Design your own custom view then save it to automate the work next time. Set up custom views for specific brands, markets, or campaigns to standardize reporting processes across your team. Each contributor, regardless of their expertise, can benefit from yours.

A unified infrastructure for search performance

Search is more complex than ever before. Staying ahead means continually keeping tabs on seasonality, historical performance, emerging trends, and competitors. The only way to see all this efficiently and at scale is by having it all together in a connected space. Despite this, the status quo in our industry is forcing customers to piece metrics together by themselves, manually cross-referencing dozens of separate tools and tabs that don’t speak to each other. You end up with a lot of wasted time, and countless missed opportunities.

Conductor recognized this industry-wide issue three years ago and tackled it head on. In that span, we’ve carefully reconstructed our data foundation layer by layer, brick by brick, to collect and store data in a way that makes it standardized and easy to retrieve. We’re no longer limited by where data comes from and can focus on where it’s needed. With this foundation now in place, we’re starting to power our next generation of reporting across the entire platform, starting with Keywords and Keyword Details.

Break down silos. Build up teams.

Getting the most out of your website’s growth potential requires more than individual expertise. You need to empower every website contributor with insights so they can meaningfully contribute to your goals. Complicated processes that only a couple people know how to run create bottlenecks and points of vulnerability. When these key players leave they take all of that knowledge with them.

Successful teams need durable processes. You need simple, repeatable workflows that foster collaboration, consistent reporting, and better decision-making. Conductor does this by bringing teams advanced insights through easy-to-use platform experiences. When data is together and workflows are automated, the learning curve disappears. New users can get up to speed faster and experienced users can save valuable time. Multiply that across your organization and you’ll start to see stronger, more consistent performance.

Unlock a stronger foundation for future growth

The evolution of search has uncovered some pretty incredible opportunities for growth. With our new generation of keyword reporting, get all the insights you'll need to find out where your audiences are and how to meet them in more efficient workflows.

Stop juggling multiple tools and scattered data sources. Partner with Conductor today to give your entire team the intel they need to go out and capture more market share.