How Future uses Conductor Website Monitoring to avoid losing thousands of dollars per day across 200 websites

About Future

Headquarters

Bath, United Kingdom

Company Size

5,000

Industry

Technology

The challenge

Even though Future’s Audience Development team already had numerous tools available, none of them was able to instantly alert the team when a problem occurred on their websites. After already trying many other crawling and auditing tools, Conductor Website Monitoring’s real-time approach was what Simon Glanville, Head of SEO at Future, was searching for.

With so many brands to manage, we needed a tool that would alert us to serious issues on our websites and allow us to monitor technical SEO performance in real-time.

The solution

Conductor Website Monitoring was able to fulfil that need and instantly began spotting costly issues that would have taken a long time to identify otherwise. Broken robots.txt files, malfunctioning redirects and server issues are just a few examples of what Conductor Website Monitoring was able to catch for Simon and his team without them having to manually search for errors across their websites.

What's more, thanks to Actionable Insights—clear, valuable information, automatically prioritized based on its importance to their business, other departments within Future started using Conductor Website Monitoring to benefit their work, as well.

The results

Bigger teams often increase the risk of human error and larger problems. One such situation stood out for Simon. Another department was running A/B tests on some key pages and almost caused a serious SEO disaster.

Thanks to continuous monitoring and Change Tracking, Conductor Website Monitoring immediately noticed that the canonicals were set up to point to the homepage rather than the page itself. Simon and his team received instant alerts about the issues and were able to fix them before search engines noticed, protecting their rankings and their bottom line.

We were able to fix the bad canonicals immediately, but without that alert, I don’t think we would have found them until our rankings started to drop.

For Future, the benefits of using Conductor Website Monitoring are numerous:

1. Avoiding revenue loss

Conductor Website Monitoring’s continuous monitoring combined with proactive alerting helped Future avoid multiple SEO disasters that would cost them thousands of dollars for each day they went unnoticed.

If the errors Conductor Website Monitoring alerted us about had gone undetected, we could be looking at losing thousands of dollars. Daily.

2. Protecting their position from competitors

Ensuring they don’t give up their search engine positions to the competition is also something Future can turn to Conductor Website Monitoring for.

Conductor Website Monitoring tells us about issues straight away, so that we can solve them before consequences set in. Without Conductor Website Monitoring, we might miss these issues completely until it was too late and our traffic started to drop.

3. More time for optimization and increasing traffic

Many of Future’s websites experienced significant growth in the past 12 months. Having the time to actually improve and optimize them rather than manually searching for potential issues has made a huge difference.

4. More impact in less time

Taking the detective work off the team’s shoulders saves them valuable time and keeps them from getting overloaded.

To conclude: from significant revenue savings and boosted productivity, to traffic growth and disaster prevention, selecting Conductor Website Monitoring as their SEO auditing solution was the right choice for Future.