How Wunderman Thompson watchdogs their Fortune 500 client websites with Conductor Website Monitoring
About Wunderman Thompson
- Headquarters
- New York, United States
- Company Size
- 20,000
- Industry
- Professional Services
They are 20,000 strong in 90 markets around the world, where their people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for their clients. Wunderman Thompson is a WPP agency (NYSE: WPP).
The challenge
Wunderman Thompson's Performance Marketing team was well-equipped with tooling, but lacked a fundamental part: monitoring and proactive alerting.
The need for monitoring became apparent when one of their clients' websites experienced an issue with their Google Analytics implementation. This issue went unnoticed until the next reporting cycle, when it became apparent that valuable data had been lost across not just SEO, but also all digital reporting channels in the meantime.
David Stein, VP Content and SEO, and Grant Oster, Manager of SEO, went looking for a solution to ensure issues would be picked up immediately, before any actual damage was done.
The solution
Wunderman Thompson came across Conductor Website Monitoring, which immediately resonated with them because of its ability to monitor 24/7 without requiring any interaction. Stein and Oster quickly saw the value of 24/7 monitoring:
![David Stein, VP Content and SEO, [object Object]](https://cdn.sanity.io/images/tkl0o0xu/production/2dc3fcf3e8b062b71f1847aad502ee02b7f23cc9-200x200.jpg?fit=min&w=100&h=100&dpr=1&q=95)
While there are many tools that crawl and audit sites, the real-time nature of Conductor Website Monitoring – in that it’s constantly crawling and sending alerts whenever there is a change on the site – is tremendously valuable. It’s in these crawls and alerts where we gain both efficiencies and additional insights into the happenings across the site.
Real-time auditing surfaced various issues, which the Wunderman Thompson team was able to resolve before search engine visibility and traffic is impacted:
![Grant Oster, Manager of SEO, [object Object]](https://cdn.sanity.io/images/tkl0o0xu/production/ee9c3250f77f47586d2b77c6db2f86f060682b50-200x200.jpg?fit=min&w=100&h=100&dpr=1&q=95)
We’ve been able to stay on top of page speed issues, address unintended duplicate content, and mitigate 404 errors. All of which help keep our clients' sites healthy and out of trouble.
The results
Today, Wunderman Thompson is relying on Conductor Website Monitoring to monitor their client websites, many of them Fortune 100 and Fortune 500 brands.
Thanks to the Change Tracking feature coupled with Proactive Alerting, Conductor Website Monitoring turned out to be valuable beyond the SEO team. Stein:
Conductor Website Monitoring is being used by our SEO team, our Content Strategy group, and, because it can also see if tracking tags are malfunctioning, our Analytics team.
It's the combination of constantly having full situational awareness and being alerted before damage is done that makes Conductor Website Monitoring a no-brainer for professional SEO teams like Wunderman Thompson.
