Events

We've hit a milestone - the 100th episode of 30|30! Thanks to all our loyal viewers for making this show a success over the years! And to get back to business, we have been seeing lately that Google results have been turbulent. Some verticals are up, others are down. Pat will decode these trends and predict where things are heading.We can't ignore the spam epidemic clogging results and pushing down legitimate sites. A frustrating period, but this too shall pass.

It's time for Pat's annual predictions presentation! After reviewing how accurate he was last year (spoiler: he nailed them as usual), our resident future-teller will gaze into his crystal ball to see what 2024 has in store. When it comes to forecasting the future, Pat's your guy!

Embark on a journey through the dynamic landscape of Google's recent endeavors, marked by a flurry of updates that have unfolded in the last few weeks. Within a span of just two months, Google has unveiled four noteworthy updates, each leaving its distinct footprint. Some updates have resonated successfully, while others have encountered a few bumps along the way.

First and foremost, we extend our warmest birthday wishes to 30|30! Eight remarkable years of pioneering SEO, masterminded by none other than Pat Reinhart. Here's to countless more years of excellence ahead.

The past 30 days in the search industry have been nothing short of eventful, and the excitement continues! We currently find ourselves amidst Google's September 2023 Helpful Content Update, and the burning question is whether this update will mark the end of the wild ride of volatility we've witnessed recently. It might still be a tad too early to make a definitive call on that, so join us again next month for the latest developments. Shifting our focus, there's a ton of noteworthy updates within the SGE this month. These include changes such as the removal and subsequent reinstatement of citation links, local testing enhancements, and a whole host of other fascinating developments. Lastly, it's worth noting that Pat's predictions have once again proven accurate - Google has now bid farewell to Rich Results on both mobile AND desktop platforms. Join us as we discuss this significant change and share some concluding thoughts on the intricate interplay between AI and human oversight.

What a whirlwind of a month it's been! Let's dive right in - Google's volatility is still riding high from July. Could this be the anticipation of something big brewing? But wait, there's more! After an earful of complaints from SEOs left and right, Google's SGE has undergone a makeover that includes links now! And as if that's not enough, they've thrown in an exciting bonus - the all-new "Show More" feature. It's like giving standard results a bit more room to stretch their legs. But hold onto your hats, because Google wasn't done yet. They've bid adieu to FAQ Rich Results and rolled out the red carpet for a parade of eye-catching visual features. And last but not least, brace yourselves for Pat's unfiltered take on GA4. Spoiler alert: it's not exactly a rave review. Buckle up, folks, because this month's 30|30 is serving up a buffet of news and insights that's simply too good to miss! Tune in now and let the fun begin!