Events

It’s a rollercoaster out there with all the algo updates over the last 30 days and man is Pat tired. Along with all the updates, a recent study suggest having 10 reviews gives you a ranking boost in local search. So should you get 10 reviews? You’ll have to tune in to find out!

In today's candidate-driven market, employers need to rethink their compensation and benefits packages to attract and retain the best candidates. Join Shannon Vize, Content Strategy Lead at Conductor, and Tara Fitzgerald, Total Rewards Manager at Conductor, as they recap the latest in salary compensation benchmarks, hiring trends, work environments, and retention strategies for today's SEO and content marketing talent. 

Major tech companies have instituted layoffs. Venture capitalists are scaling back on their investments. And talk of a looming recession is picking up steam. Amid all this uncertainty, marketing leaders face intense pressure to deliver. So, how can you make the most of your marketing budget—even if you are given less—while still delivering ROI and growing your business? 

Another SEO truth has been confirmed about 404 versus using Rel canonical, boom! In this month's edition of 30|30 Pat also reveals for the two for one special that Google gave the industry. What was that double whammy you may ask? You'll have to tune into find out. It also looks like something has touched down in the last 24 hours so keep an eye on your sites.

Panda it was not, Google's helpful content update was boring to say the least. Pat covers why this update was a whole lot of nothing and what his general consensus around the industry was. In September's edition of 30|30 Pat also covers why you shouldn't get caught up in word count and how it may not be a sign of unhelpful or thin content. Want to get more of Pat's point of view?

The stakes of getting digital transformation right have never been higher, but what is digital transformation doing for your business? Just when you thought you had it all figured out, it’s time to rethink digital transformation for the enterprise.