Events

Major tech companies have instituted layoffs. Venture capitalists are scaling back on their investments. And talk of a looming recession is picking up steam. Amid all this uncertainty, marketing leaders face intense pressure to deliver. So, how can you make the most of your marketing budget—even if you are given less—while still delivering ROI and growing your business? 

Another SEO truth has been confirmed about 404 versus using Rel canonical, boom! In this month's edition of 30|30 Pat also reveals for the two for one special that Google gave the industry. What was that double whammy you may ask? You'll have to tune into find out. It also looks like something has touched down in the last 24 hours so keep an eye on your sites.

Panda it was not, Google's helpful content update was boring to say the least. Pat covers why this update was a whole lot of nothing and what his general consensus around the industry was. In September's edition of 30|30 Pat also covers why you shouldn't get caught up in word count and how it may not be a sign of unhelpful or thin content. Want to get more of Pat's point of view?

The stakes of getting digital transformation right have never been higher, but what is digital transformation doing for your business? Just when you thought you had it all figured out, it’s time to rethink digital transformation for the enterprise. 

Over the last month, a lot has happened with the Googs. On the night of August 8th, Google experienced an outage and this caused issues for some folks. Google also had an indexing issue back on July 15th that caused new content not to be indexed. In this month's edition of 30|30 Pat covers these two issues along with an update on People Also Ask results. Want to learn more? You will have to tune into August's 30|30 to find out.

Most modern content marketers utilize basic SEO knowledge to improve the reach of their content. Great content marketers go beyond the basics to build a strong SEO foundation in their content marketing strategies to deliver relevant content audiences are already searching for.