Events

That’s right y’all. Google now officially has a running list of algorithm updates that you can scroll through going back to the beginning of 2020. In this month's edition of 30|30, Pat talks through why YouTube was a big winner after the core algorithm update. Want to know where kids these days are going to do their searching? (Hint: it isn't Google) You will have to tune into the episode to find out.

Making the most out of a marketing budget is top of mind for every leader. As customer behavior becomes more turbulent and less predictable, ensure you maximize your ROI so that every dollar works harder.

Technical SEO is critical to organic marketing success and increasing organic traffic. But this vital piece of the puzzle tends to get put on the back burner due to time constraints or lack of resources. 

This month it appears that Twitter has removed the nofollow links from pretty much everything including tweets, user profiles, and other pages. Pat breaks down what happened and what you should be doing in light of this. In this month's edition of 30I30, Pat also covers the hot market trend, SEO tech starting to consolidate. Want to know whether Pat thinks this is a good or bad thing? You'll have to watch the episode to find out.

SEO jobs are becoming more vital to companies every year. As a recruiter, what skills should you look for? As an applicant, how can you set yourself apart from the pack?

With multiple updates happening over the last 30 days, the Googs has been lighting up like a Christmas tree with spikes all over. Might there be a core algorithm on the horizon? Tune in to hear Pat's take! In this month's 30|30 Pat also covers the topic of Popular Products in the SERPs (but doesn't always lead you to the right page), the official death of the Google Search Console's URL Parameter tool, and more.