# Conductor PDF Resources > A structured index of Conductor's PDF guides and whitepapers that are available at the URL https://www.conductor.com/gated-content/ ## AEO & AI Search Optimization Resources - [2024 in review, AI in SEO, & 2025 Priorities](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/dc1568aa3659f55ba15376b7d88f17381a7517df.pdf): SEO is undergoing one of the most significant disruptions ever with the launch of AI-powered search experiences. Maintaining market share, optimizing content, agile adaptation, and boosting efficiency to drive faster execution of SEO efforts will be critical to remaining competitive in the 2025 landscape. Access the latest data on SEO changes, enterprise SEO trends, and more in our 2025 State of SEO Report, based on exclusive data from our annual SEO survey, to inform your SEO strategy for the next 12 to 18 months.. - [AI Search, SEO, & Content Marketing: Trends & Predictions for 2025](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/a8f6271b8cd74c24511fe4e4c18190f9fa4b9abc.pdf): The search landscape has changed more over the last 12 months than it has since the inception of search engines. Google's AI Overviews (AIO), answer engines like Perplexity, and shifting success metrics have created challenges and opportunities unlike anything seen before. This guide cuts through the noise with actionable insights on what to prioritize—and what to ignore—as you navigate this transformed digital ecosystem. We've gathered expertise from industry leaders to help you not just survive these changes but leverage them to outperform your competition in 2025 and beyond. ## AI Content Generation Resources - [The Strategic Buyer’s Guide to AI Writing Assistants](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/214512f4cbebd343ed9d6c5f67835eb4c9a40723.pdf): When it comes to picking out an AI writing assistant for your business, the difference between a technology that transforms your content strategy and one that creates more problems than it solves comes down to understanding what truly matters beneath the marketing hype. With dozens of AI writing tools flooding the market, each promising better results than the last, how do you identify which solution will actually deliver value for your specific needs? This guide breaks down the essential elements to evaluate across six critical categories, from data quality and expertise to security and workflow integration, to help you cut through the noise and make an informed decision that aligns with your content goals and business requirements. - [The AI Writing Assistant Output Evaluation Report](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/3363cd334bf7cce8ac838b1ecef0c3ca5c70e214.pdf): While AI writing assistants offer tremendous potential to boost team productivity, accelerate content creation, and increase visibility in both traditional and AI-powered search engines, simply adopting any AI technology isn’t enough to gain a competitive edge. The reality is that AI content generation success depends on one critical factor: the quality of your AI writing assistant. The best AI writing assistant is one that aligns with your specific content needs, enhances your existing processes, and consistently delivers high-quality output that doesn’t require significant edits or rewrites. But with countless options flooding the market, how do you identify which solution will actually deliver value? This in-depth evaluation report examines four leading AI writing assistants—Jasper AI, Semrush, Writer AI, and our own Conductor Writing Assistant—to help you make an informed decision based on objective criteria rather than marketing hype. - [Use Cases to Optimize Your Content Workflows with AI](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/90cda569d353642c3d71e0c2a306355ea6dc9b65.pdf): When you think about AI within content workflows, it’s easy to associate it with simple content creation. After all, generative AI tools can create a multi-thousand-word blog post in seconds. But really, AI offers opportunities to boost workflows throughout your entire content lifecycle. The content lifecycle can be broken down into these simple workflows: Content ideation, Content research, Content creation, Content analysis, Content optimization. With this in mind, let’s discuss how to implement AI within these workflows to boost your productivity and ROI over time. First up, is how you can use AI to improve your content ideation process. ## SEO & Website Optimization Resources - [How Long Do SEO Tasks Take? A Guide on Conductor’s Top Time-Saving Workflows](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/1a97c61bbfc9b0ed3f561044898bd773623591cc.pdf): One of the biggest obstacles for enterprise brands when it comes to gaining market share, eclipsing competition, and increasing revenue is increasing the time it takes to implement changes to your website. From arduous approval processes to filing tickets with dev teams to clunky CMS platforms, there is no shortage of hurdles to overcome when implementing even the smallest website optimization. In a world where search engines never sleep, it’s more important than ever to catch issues when they arise and implement changes immediately before your organic rankings suffer and your bottom line is impacted. While red-tape and legacy CMS platforms may impede your ability to act quickly, there are a significant number of workflows that an SEO platform can provide to increase your team’s agility. The faster you can implement integral optimizations and fixes, the faster your results and revenue will grow. - [An In-Depth Guide to Website Performance Optimization](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/7858fd0f8eb588aa1405fd75c2c9c7d6b738602f.pdf): Website performance optimization is the process of improving the back- and front-end of your website so that it loads quickly and properly on any device. Sometimes, website performance can get lumped in with the idea of website speed. But website speed doesn’t quite cover everything that website performance covers. After all, a good website user experience isn’t just about the site loading quickly. If a page loads quickly but in a format that isn’t optimized for mobile, then that’s a poor user experience. And poor user experiences make for poor Google rankings, poor traffic, and poor engagement. In other words, if your website performance isn’t optimized, you’re leaving traffic, conversions, and ROI on the table. Without further ado, let’s talk about some actionable strategies you can employ to optimize your website performance. - [An In-Depth Guide to On-Page SEO & Content Optimization](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/2cf5b2064edf355950e584de7784e0f468e9796b.pdf): On-page SEO refers to everything within your direct control when optimizing a page. This includes everything from the text on the page to images and even technical considerations like Schema markup. But since on-page SEO & content optimization encompass so many different things, actually improving each aspect of on-page SEO and standardizing that process is often difficult. That’s why we’ve broken down each consideration and explored high-impact strategies for on-page and content optimization to help you maximize your UX and performance in search. - [The Beginner’s Guide to Website Optimization](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/9e492a830b8801ac87da49a240c777f6532ec021.pdf): Your website is your most valuable conversion generator and the only element of your business working around the clock. But if it’s not optimized to provide the best user experience (UX) and rank well on search engine result pages (SERPs), users won’t want to use it—and likely won’t be able to find it. The right website optimization strategies resolve these issues to transform your website into a growth engine that propels users to click, convert, and keep coming back for more. In this beginner’s guide, we’ll cover the basics of website optimization and delve into each of the five core focus areas within it. - [How to Develop an International SEO Strategy](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/13617a695532b40117a89ca5e0e92a28a85fb0ef.pdf): Enterprise organizations have long operated across borders. The challenge of doing so has always been to maintain a unified brand while functioning smoothly and getting found in varied markets. In response, corporate leaders have learned to coordinate their operations with the distinct cultures, languages, and time zones of the areas where they do business. But the rise of the internet has produced a new international strategy requirement: managing your global digital presence. In this article, we'll explain why international SEO is important, and how to leverage it successfully to overtake your competition. - [SEO 101: A Step-by-Step Guide to SEO for Content Marketers](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/04d0c19b524745f6ddf91a3a87887b69b2d74339.pdf): You’re a content marketer. You write great content. You promote your brand. You educate your customers. You answer your readers' questions. So why does creating SEO-friendly content matter? The fact is, creating an SEO content marketing strategy can take that informative piece of content you just finished and get it noticed by the most important members of your audience and at a larger scale. Where should I start with SEO? Knowing where to start with SEO copywriting is often the hardest part. That’s why we’ve created this step-by-step beginners guide to SEO for content marketers. It will help you learn SEO basics and show you the most important components of effective SEO copywriting in easy-to-understand terms. You’ll become an SEO content writing expert in no time. - [8 Ways to Maximize Brand Awareness Through Paid & Organic Search](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/be16aa8ff99e2f2ebd972682d0ddfa5c33ae8b07.pdf): Brand awareness is the measure of how memorable and recognizable your brand is to its target audience. Effective brand awareness turns a single Google search into a customer acquisition opportunity. You can maximize brand awareness by leveraging the accessible data from your paid and organic search strategies to make them more effective. Achieve this by developing a strong SEO foundation, breaking down silos between teams, combining data, and analyzing user behaviors. - [SEO Keyword Research Checklist](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/29059f0f81f970fb9904777196069995b9477042.pdf): When creating effective and rankable web content, it’s vital that your SEO is up to speed. If you’re wondering how to conduct keyword research to maximize your search engines visibility, look no further. This handy, downloadable keyword research checklist will teach you best practices that can improve your ability to find the right keywords to create the right content for your audience. - [The Complete SEO Inbound Marketing Guide](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/bfbc66ed6a8ecc41b60c1c16ce485541efe5cede.pdf): Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily. How do inbound marketing and inbound SEO work together? Think of inbound SEO as an additional strategy to attract prospects that helps power and improve your overall inbound marketing engine. Learn the 8 strategies to develop a winning inbound SEO strategy. - [A Beginner’s Guide to Conversion Rate Optimization](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/d33a5929b648bcebe869699a9f5f3b27ce4f3d45.pdf): Conversion rate optimization refers to the process of maximizing the percentage of users or website visitors that take desired actions and revenue. CRO can include anything from content optimization to page speed. Since CRO is inherently tied to content optimization, technical SEO, UX, and other aspects of website optimization, creating a repeatable improvement strategy is a constant challenge. In addition, CRO benchmarks shift depending on your particular industry and business goals, so optimization won’t look the same for every brand. With this in mind, we’ve broken down the fundamentals of conversion rate optimization to help you implement proven strategies to maximize your conversions and generate high quality leads going forward. - [A Beginner’s Guide to UX Optimization](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/98bcb95034c42ad6a04c143ba7e277a718f7bd04.pdf): User experience (UX) optimization is the process of enhancing your website’s usability, responsiveness, and accessibility to maximize user satisfaction, SERP rankings, and conversions. From page content and site navigation to loading speed and mobile-friendliness, every interaction affects how visitors perceive and engage with your brand. Since UX is deeply interconnected with content quality, technical performance, and overall site health, developing an effective optimization strategy requires a comprehensive approach. With this in mind, we’ve created a complete guide to UX optimization fundamentals, offering proven strategies and actionable steps to help you create engaging experiences that boost traffic, conversions, and brand loyalty. - [Google Ranking Dropped Dramatically? Here’s How to Recover in 13 Easy Steps](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/02af461fff7887f0fbad3dc0811aa0f1665b8ced.pdf): A dramatic Google ranking drop can be caused by many factors, such as for instance content changes, an algorithm update, technical issues, improvements competitors made, SERP lay-out changes and a Google penalty. We've put together a handy checklist to quickly diagnose the issue and recover your rankings! - [On-Page SEO Checklist](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/ba94412a7bb81df5743dff56db5907ee7f43e592.pdf): When creating effective and rankable web content, it's vital that your SEO is up to speed. If you're wondering how to optimize for search engines and learn on-page SEO , look no further. This handy, downloadable on-page SEO checklist will teach you how to learn on-page SEO so you never miss a chance to optimize your website or blogs. - [2024 Organic Search Traffic Benchmarks](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/d364413250058d8f3eea3baa74bc99ac9c934b52.pdf): As the leading Website Optimization & Intelligence platform that provides actionable SEO, content, and technical website intelligence paired with real-time website monitoring, Conductor knows the value of organic search traffic and the impact of effective SEO on business and revenue growth. We took on the challenge of identifying industry-specific benchmarks for organic search in 2024 to help brands better evaluate the effectiveness of their organic SEO & content strategies and learn how to adapt accordingly. Conductor analyzed over 800 domains from leading brands. Each domain was categorized into 7 industries and then further segmented into 26 subindustries to identify traffic trends, top content providers, and more at a granular level. The following research adds a layer of industry-specific benchmark data to the information provided by integrated website analytics like Google Analytics. It also provides key context for evaluating your efforts, identifying accurate KPIs, and implementing the right strategies to drive results. - [SEO Trends & Predictions for 2023](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/19f0d197d544733e990e3a8c8e9336f936e7a40a.pdf): To learn more about the current state of digital marketing, emerging SEO trends, and content marketing predictions for 2023, we ran two independent surveys of a wide range of marketers at organizations of all sizes, from SMBs to enterprises. Data is sourced from the 2023 Impact of SEO & Content Marketing Survey, run by ClickZ in collaboration with Conductor, of 117 global marketing leaders and digital marketers. Additional data is sourced from the Conductor SEO & Brand Research Survey of 341 marketing leaders, SEOs, and content marketers. ## Technical SEO - [How to Choose the Right DXP](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/ef025bf6c199f4a57186882a65b22326831f412d.pdf): In today’s digital-first landscape, choosing the right digital experience platform (DXP) isn’t just another IT decision—it’s a strategic imperative that can make or break your organization’s digital transformation efforts. As a digital leader, you’re grappling with fragmented customer data, disconnected systems, and the constant pressure to deliver personalized experiences across an ever-expanding array of touchpoints. The stakes are high, and the technology landscape is complex. You need a flexible, scalable tech stack that can adapt to your evolving needs and seamlessly integrate new capabilities as your digital maturity grows. But with so many options on the market, how do you choose the best fit for your organization? We’re here to help. Get exclusive insights on DXP investment priorities, common investment barriers, and DXP optimization opportunities for the next 12 months. Learn about the key attributes to consider when evaluating platforms so you can make the most informed decision possible. - [Crawlability & Indexability cheatsheet](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/75e0d389c082fdca886aa0182eefc0fe2d6c373d.pdf): Crawlability & Indexability cheatsheet There are lots of ways to control the crawling and indexing process, but when should you use each method? Just pull up this cheatsheet everytime you ask yourself that question and choose the right method quickly. We’ve left out hreflang, rel prev/next, rel alternate mobile and HTTP authentication because their application is well documented. - [An In-Depth Guide to Technical SEO Optimization](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/803cdea295a4fea1f14576e1e2acd120e3b56202.pdf): Technical SEO refers to any behind-the-scenes website optimizations that make it easier for search engines to discover, crawl, index, and render pages on your website more effectively. Like any other website optimization, the goal of these optimizations is to improve your organic search rankings and increase organic traffic. While on-page SEO and content optimization focus on the front end, technical SEO is all about what’s happening on the back end that affects website health and performance. Optimizing your technical SEO isn’t a one-off effort. It’s a continuous process of making your site easier to navigate and your pages more likely to appear on SERPs and rank well. With this goal in mind, it helps to break technical SEO optimization down into four buckets: discoverability, crawlability, indexability, and user experience. - [Technical SEO Strategies to Boost Traffic](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/d486c02ca464b54e1c5397b69537092fa142478e.pdf): Technical SEO refers to any technical website optimizations that make it easier for search engines to crawl, index, and render your site more effectively. Technical SEO optimizations help improve your organic rankings. Implementing technical SEO optimizations on your website occurs on the backend but has a tremendous impact on user experience and website performance. Where your content shines at center stage, technical SEO is all about the critical behind-the-scenes structural elements that define your website’s health and performance. This includes things like website architecture, page speed and size, structured data, schema, and more. Consider this your in-depth guide on 11 key technical SEO strategies to improve your page 1 rankings and increase organic traffic. - [SGE Readiness and Optimization Checklist](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/d8213812a561e8aafaefe9e08b694214465c6f26.pdf): SGE is coming, and it’s going to change search as we know it. You’ll need to take a proactive approach to ensure your site is prepared for SGE. You should focus on the following key segments to ensure your site and content are AI-ready. - [Intelligent Redesign and Migration](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/cec15ef8b8060ed16da063d10c45d410607ee762.pdf): If you've lived through a site redesign or site migration, you know that planning and strategy are key to successful implementation. Our Intelligent Redesign and Migration Webinar will show you how to: 1. Prepare your existing site for a relaunch/migration, 2. Secure your existing content, rankings and linking assets for the move, 3. Manage analytics, webmaster tools and baseline reporting, 4. Identify responsibilities and action items for SEMs in the software development life cycle, 5. Implement post-launch tactics and strategies, 6. Manage your digital assets in the new environment, 7. Follow post-launch metrics, and 8. Reduce and explain the fluctuation impact in the search engines. - [How to Get Google to Index Your Site in 13 Steps](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/c4abdde4a78925c078108a06e1776e764807dd4f.pdf): Google's indexing process is complicated, with many phases affecting each other. To get them to index your website quickly, you need to make sure there are no roadblocks preventing Google from indexing in the first place. Secondly, do whatever you can to notify Google that you have fresh content and want your website to be indexed. Bear in mind that the quality of your content, and the lack of internal links may a deal-breaker in the indexing process. Finally, boost your website's popularity by building external links to your website and getting people to talk about your content on social media. ## Enterprise SEO - [How Enterprise Companies Manage, Scale, and Value SEO](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/9122eb041c8cc056ad575822241636d7846420a0.pdf): Understand what enterprise SEO is—its challenges, successes, tactics, and ROI—and the best features of an enterprise SEO platform for executing an SEO strategy. To inform this report, Conductor administered the Search Engine Optimization Survey and completed interviews with 442 marketing, sales, and business professionals at organizations with over 1,000 employees. Download the Enterprise SEO Report today for exclusive SEO benchmarks for large companies and see how your efforts stack up. - [How to Hire an In-House Enterprise SEO Team](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/2183f68d2d5b94b7d54570b4cf2a249254e8e256.pdf): The biggest enemy of enterprise SEO success isn’t an algorithm; it’s disorganization. The only way to overcome it is to identify and implement the right in-house SEO team structure mapped to your needs. Then, with the help of your SEO leader, follow a phased approach to hiring that maximizes resource allocation and sets the program up for scalable success. Our guide has actionable hiring tips, including: how to implement a phased approach, which roles to prioritize & when, years of experience recommendations, where to find the right people, and pro tips. - [Scaling Enterprise SEO: Navigating Unique Challenges for Maximum Impact](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/61f84951df8fa88ef8550badff69b51136502e1c.pdf): SEnterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact. The slower decision-making processes at the enterprise level, organizational silos, historical enterprise SEO neglect, and a lack of understanding from stakeholders on the importance of SEO can dismantle even the most seasoned search expert’s efforts. SEOs and channel owners need to rethink their approach and identify adaptive solutions to overcome the most common enterprise SEO challenges and ensure their initiatives deliver the highest ROI possible. - [How to Improve Lead Quality Through Enterprise Digital Transformation](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/01a1cb74b880e34063f6c917bc6655753ef1d140.pdf): Plotting out your high-need and high-value clients is the easy part. Getting the data you need to determine which clients have high needs and which ones are potentially high-value, that’s where digital transformation meets lead generation head-on. Getting it right starts with remembering your organizational initiative—why does your company do what you do and how does it help others. From there, you need to make sure your initiative is filtered into the three necessary pieces of successful digital transformation: process, people, and technology. ## Industry Trends Reports - [Travel and Hospitality Search Trends Report 2021](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/b2066f8e34f2d1cc00b4ca0f0f198fbe3c0da3ca.pdf): As leisure travel nears pre-pandemic levels, learn which hotels, motels, resorts, airlines & cruise lines own the online conversation. Learn what travelers are searching for when it comes to flights, accommodations, and more with Conductor's Travel and Hospitality Trends report for 2021. - [Insurance & Insurtech Industry Trends & Leaders 2022](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/6fdbc2bb51ce827fc2a67ec9d626eb3f3bbb8dbd.pdf): In the ever-evolving world of insurance, industry trends show that digital is the new battleground. One-third of industry leaders told Deloitte they expect revenues to be “significantly better” in 2022. And with 41% of consumers telling PwC they’d switch insurance providers to find one with better digital capabilities, it’s clear that a winning digital strategy will lead to success. To help you enhance your organic marketing approach, our team at Conductor analyzed more than 24,000 searches related to P&C insurance, life insurance, and insurtech. The results of our extensive research shed a spotlight on the top insurance industry trends for 2022 and bring more clarity around the most recent definition of insurtech. - [U.S. Retail Trend Report 2021](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/9f494e1bc7c6f394e8fec6dbabf6b3b776a8cc9a.pdf): Learn the hottest U.S. retail trends in 2021, what to expect for Black Friday 2021, and how TikTok fashion influencers are changing the game. Explore online traffic expectations, leading domains, top categories and other search volume insights that will impact the holiday shopping season - [Financial Services Industry Trends & Leaders in 2022](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/e569cffcc964621050cc39d3a960301d1d7f7eca.pdf): Financial services is a fast-changing industry that underpins multiple sectors in our economy, from green energy to real estate. Here at Conductor, we regularly dive into search data and highlight key trends that can inform not only organic marketing but also overall digital strategy for organizations in the industry. This report assesses the latest trends across the banking/credit, lending, investments, and financial technology (fintech) categories. - [B2B SaaS Market Leaders & Tech Trends 2022](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/c5328d9b10c2f266627395dec86f897f98cb3f0b.pdf): Discover the top-ranking B2B SaaS technologies, learn the latest trends, and get the B2B SaaS marketing secrets that help leading companies secure market share. This B2B SaaS Market Leaders & Tech Trends 2022 report can help you keep up with the latest in B2B technology marketing so you can capture more market share and drive results. Our team at Conductor analyzed 18,000 non-branded B2B SaaS searches related to HR, martech, productivity, and general enterprise software. Then, we broke down the results into the top B2B SaaS trends for 2022. - [B2B SaaS Industry Trends & Leaders of 2021](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/1d5467ebe1698aa28b6a4d0162fd2962c197f6a8.pdf): Using online search data, Conductor analyzed 14,300 nonbranded searches related to B2B technology industries. We then broke the numbers down into five top SaaS categories: Business intelligence & analytics, Human resources technology, Marketing solutions, Workplace collaboration tools, and Fintech. Inside this report, you’ll learn which companies own the SaaS conversation online. You’ll also discover keyword trends, market share data and content opportunities that you can use to enhance your company’s organic search strategies. - [UK B2B SaaS Industry Trends Report 2021](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/65df3334d0aaaaec9183273d23d7b51ddbf9bd32.pdf): Whether you’re a C-suite exec trying to help your company make better data-driven decisions, a human resources professional competing for top talent or marketing leader looking to generate new leads, odds are you’re using at least one business-to-business (B2B) Software as a Service (SaaS) solution. SaaS is a proven B2B technology model, providing organizations of all sizes with software licensed on a subscription basis. SaaS solutions allow companies to deploy software in minutes so they can automate processes, analyze data and achieve key performance indicators (KPIs) efficiently. Inside this report, you’ll learn which companies own the SaaS conversation online. You’ll also discover keyword trends, market share data and content opportunities that you can use to enhance your company’s organic search strategies. - [The Top Finance Search Trends in the U.K. for 2022](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/51f097ca89b3448a8fd27c4df3b7e9fd7ae65b2f.pdf): Financial services remain a bedrock of the U.K.’s economy. In 2021 the sector contributed £132 billion to the U.K. GDP, comprising nearly 7% of total economic output—even more so in London. Like most industries, it is rapidly changing in response to both new technologies and global events. At Conductor, we regularly analyse the latest search data from the financial sector. Early in 2022, we produced a major report on the state of the financial services industry in the U.S. Now it’s time to shift our focus to the U.K. We researched a set of 12,947 words and phrases across 4 categories: retail banking, financial technology (fintech), loans & mortgages, and investments. We begin with a general overview of the industry, and then perform a market share analysis of each subcategory. - [UK Retail Trend Report 2021](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/f1ff733ae74e27ac3048cb1e44d457a9fb9edf98.pdf): Explore Black Friday insights and hot categories, and learn who’s leading the conversation in electronics, baby products, DIY, and sporting goods. To help brands learn more about 2021 UK retail trends, we took a deep dive into Conductor search data. We identified Christmas holiday shopping traffic expectations, leading categories by search volume and who’s owning the market in key categories such as baby products. Read on to gain insight that can help your brand develop a content strategy that will win the 2021 Christmas holidays. - [Healthcare SEO Trends from Infants to Elder Care](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/e1daa82874f17d6209b68dc081f9169e3a457f3c.pdf): Every organization, company, or brand involved in the healthcare space has a special responsibilities to the people they are providing potentially life-altering information to. Whether those are patients or customers. We looked at five groups of search queries detailing the different stages of the customer journey: health terms and questions around babies, children, men, women, and the elderly. We looked for patterns in search, who is providing the right information to the people searching for answers to questions that affect their health or the health of people they are caring for and connecting them with solutions. The Patient Customer Journey Guide will give you the full picture of healthcare SEO, driven by data and featuring examples of strategies and tactics employed by the best performers on the SERP, so you can get your content into the hands of people in need. - [Healthcare Leaders & Digital Health Trends 2022](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/320109e76abaceb43e59beafcc0e0a58dc0c7895.pdf): This Healthcare Leaders & Digital Health Trends 2022 report offers you an industry overview sourced from Conductor. We analyzed 21,500 searches related to healthcare, health insurance, dental insurance, pharma, biotech, medical devices, in-person and virtual care, electronic health records (EHR), healthcare apps, cybersecurity, and healthcare staffing. Then, we broke down the results into the top trends in healthcare. Find out which B2C and B2B topics are trending, and get tips to develop personas, expand your content marketing capabilities, and capture your share of this rapidly changing market. ## Digital Marketing Resources - [The 2023 Digital Marketing Salary Guide: Trends and Projections across Digital Marketing, SEO, Content, and PPC](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/7696a4f8de792353e13f2876cbdd057cfbdfcd6a.pdf): The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and job seekers need as they plan for success. Trends and Projections across Digital Marketing, SEO, Content, and PPC. - [Digital Marketing Strategy eBook](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/14beb417ec52d258c64dee6fed455144c9beeb86.pdf): For most businesses, finding and engaging with consumers takes place online. It's a fast-paced market that places a premium on ease of use, relevance and immediacy. To keep up, a robust digital presence is an absolute necessity. In fact, in many ways, your business can no longer survive without one. To grow and meet the demands of a global online audience, digital marketing should be at the forefront of your marketing efforts. But what is digital marketing, and importantly, how do you implement an agile marketing strategy for your business? In this ebook, you'll learn the definition of digital marketing and why it's important, how to develop a holistic marketing strategy and get a step by step guide to content analysis that will help you effectively target your online audience to generate and convert leads, and ultimately grow your business. - [Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/8ae65aea90161771760a7116dc9bbce13e8a5d45.pdf): We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic. Businesses are scrambling to prepare for this volatility. In general, leaders like to hold onto cash as a buffer during recessionary times. This often entails limiting spend on a variety of non-core activities or putting a freeze on hiring. Budget cuts happen. But by being strategic about where you spend your marketing dollars, you can maximize the spend you do have to generate the highest returns and position your business for a strong rebound. Smart leaders use moments of uncertainty to invest thoughtfully in the future, not just short-term survival. Forward-thinking strategies focused on your highest-performing channels will help you thrive during both booms and busts. In this guide, we highlight the top marketing strategies during a recession and how to implement them. - [The International Marketing Playbook](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/5856334373ca66d82552e872fb37689f072467db.pdf): Expanding internationally can bring significant revenue uplift to a business. However, expansion can be fraught with pitfalls if not managed correctly. Case in point: less than 50% of businesses’ international expansion efforts succeeded, according to a recent HBR analysis. The reason for these failures primarily boiled down to one thing: lack of preparation. A narrow vision, insufficient research, and limited follow-up after launch were notable shortfalls. Additionally, businesses that failed to meet expansion goals typically had over-standardized, rigid marketing practices that didn’t allow for agility or adapting to the local market and audience needs. How can you avoid these limitations? This downloadable playbook walks you through the foundations of international marketing to help you jumpstart your expansion efforts and develop an international business strategy. You’ll learn the advantages of multi-national growth and gain essential insight on how to market in other countries. - [2021 Digital Marketing Job Trends & Salary Guide](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/52cad5e5e815bb7ee44cc9433ccbb4002611bce3.pdf): Our 2021 U.S. Digital Marketing Salary & Job Trends Guide gives marketers and teams the in-depth salary data, job market trends, and essential skills to navigate the changing hiring landscape. We analyzed digital marketing jobs, marketing salary data, and hiring trends across top positions in SEO, Content Marketing, pay-per-click (PPC) and Digital Marketing. In this guide, you’ll find: Total U.S. Digital Marketing Job Openings in 2020, Key Job Titles by Average Salary & Volume, Digital Marketing Job Openings by Industry, Most In-Demand Skills in 2021, and Digital Marketing Hiring and Job Trends. For each specialty—SEO, Content Marketing, PPC and Digital Marketing—we drill down to reveal: Top 10 Cities By Volume of Job Openings, Salary Ranges in Top 10 Cities, Career Path and Timeline, and Essential Skills & Education by Position - [The Impact of COVID-19 on Marketing Economic Turbulence, Uncertainty, and the Path Forward](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/b309a4bf329d85c28b3a3772f860549e3a3d16d7.pdf): In the face of the COVID-19 crisis and economic turbulence, marketers are anticipating lower budgets and higher goals. Investment in digital marketing and SEO are top of mind while marketers gear up to cut back in high cost areas like paid media and reducing headcount. - [The 5 Best Practices of Sales & Marketing Alignment](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/52eaa6b34fe2b3914932f0d9be6c8c7c7097bca1.pdf): Whether you embrace the smarketing buzzword or not, sales and marketing alignment is a must to create a highly-effective lead generation program. Download the guide for more insights on how to improve collaboration between teams and a detailed breakdown of the five best practices to implement for effective sales and marketing alignment. - [The Ultimate Guide to Marketing ROI for B2B Executives](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/874adb5b34e0293b8a58fba43b2c88a03e28f8a8.pdf): Investment in marketing activities is growing fast. Marketing spend soared to $1.3 trillion dollars worldwide in 2021, accounting for 2% of global GDP. As companies spend more, they need to know whether their significant investments are paying off. There’s a myth in the marketing world that certain questions about return on investment (ROI) simply can’t be answered. Some marketers claim that, unlike in the B2C space, B2B revenue attribution is too complex to calculate. Effectively measuring B2B marketing ROI proves how your marketing campaigns contribute to revenue and helps identify your top-performing channels. ## Research Reports - [A Conductor Whitepaper: Why comScore’s Search Engine Market Share Is So Different from Your Analytics](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/a82c3f11bf1cd9935fe5f38d299e214aa720ca84.pdf): It’s important for digital marketers to have accurate numbers and the real story on search engine share. Search engine share impacts our marketing spend, campaign objectives, and bottom line. So, why is there a discrepancy? This article will shed some important light on that. comScore is an industry standard for big data. The company regularly releases search market share numbers that are often cited as the authoritative word in the search industry. - [A Conductor Whitepaper: 182 Marketing Executives Reveal Their 2015 Success Tactics](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/038a3d1c0a2a12ad3d438ae61610d0d55192decc.pdf): Marketing executives often keep their cards close to the chest. That can be a frustrating omission in our collective understanding. After all, they hold the keys to our industry. They are our decision makers and budget holders. They lead our strategies and structure our teams. What do they know that we don’t? What, as a group, do they agree on? What do they see in our future? We wanted to understand the men and women at the helm of our industry. That’s why we surveyed 182 B2B, B2C and agency marketing executives for this study on four core areas of the marketing machine. We asked them how they target their customers, measure their efforts, value their technology, and interact. Here’s what we learned, and what you can takeaway from their reveals. - [The Total Economic Impact™ Of Conductor: Cost Savings And Business Benefits Enabled By Conductor](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/17176e0ca498dc10f40fc043f6484f5206e83e71.pdf): Conductor commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) organizations may realize by working with Conductor. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Conductor on their organizations. Forrester interviewed five Conductor customers to better understand the benefits, costs, and risks associated with an investment in Conductor. - [The State of Digital Transformation in 2021](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/6a3ec4a1acc9791fa65e7a01c5965423bd6dd165.pdf): To learn more about what digital transformation means for CMOs and other executives in 2021, we examined search data and keyword trends from Conductor and Google Trends over the past 18 months. Among our findings: website migration remains a popular way for companies to radically transform their digital presence. When done properly, migrations can dramatically impact a businesses’ visibility and rankings in search results. Read on to learn more about how businesses are approaching digital transformation today, and how topics like website migration, SEO, page speed, and web redesign figure into the equation. You’ll also gain insight into the most frequently searched keywords about digital transformation. You’ll also gain insight into the most frequently searched keywords about digital transformation and how trends are playing out in 2022. - [The 2020 SEO Platform Forrester Wave Report](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/f47062cdafe7c73fb301f49668e7c10772f93f36.pdf): Conductor received the highest score of any vendor in the current offering category in The Forrester Wave™: SEO Platforms, Q3 2020 evaluation. With top marks in 9 out of 11 categories including keyword research, opportunity forecasting, local SEO, and services, Conductor received the highest score of any vendor in the current offering category. - [January 2022 Emotional Footprint Report: Search Engine Optimization](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/fa6b46e133f54f0a205bfb4dee980563c79a263a.pdf): Infotech's SoftwareReviews has named Conductor a Champion in the 2022 SEO Emotional Footprint Report. Not only that, Conductor topped rankings for eight SEO-based categories. This report is compiled from real end-users' feedback via interviews and analyzed for authenticity to create a holistic, unbiased view of the market landscape. 16 vendors were evaluated on customer experience, implementation, service, and support. SoftwareReviews then ranks companies based on this feedback, and the placement of a software vendor in the report indicates its relative ranking within that segment. - [July 2022 Data Quadrant Report: Search Engine Optimization](https://www.conductor.com/api/gated-content/?url=https://cdn.sanity.io/files/tkl0o0xu/production/e876f1975aebde398a3fb1a52e929fee41550c87.pdf): InfoTech's SoftwareReviews' 2022 SEO Data Quadrant Report has named Conductor the Leader in SEO Solutions in its customer-driven market report. This report is compiled from real end-users via interviews and analyzed for authenticity to create a holistic, unbiased view of the market landscape. SoftwareReviews ranks products based on feedback from IT and business professionals, and the placement of a software vendor in the report indicates its relative ranking within that segment.