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Get your site ready for generative AI in search engines
AI is changing how people find information on Google and other search engines. Learn how to ready your site for Generative AI and SGE with these resources.
Exploring SGE and the evolution of the SERP
Discover how Conductor can help you tackle the world of Generative AI
With Google’s Search Generative Experience (SGE) and Microsoft Bing AI today's search landscape is changing rapidly. Learn how to optimize your website content for the coming wave of AI-powered search engines and more with Conductor.
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According to Wei Zheng of Conductor, AI-integrated SERPs accelerate the transition "from a structured universe organized by keywords to an unstructured world ... where content is a first-class citizen."
Marketers must prioritize high-quality content while genAI changes how search engines look and feel. Better performance comes from the quality of marketers' content and data inputs, which requires a deep understanding of audiences' intent.
"How To Talk To Your AI-Integrated Search Engine", Forrester report published on December 19, 2023